#ad spend

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#ad-spend
AdExchanger
1 week ago
Marketing

Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers | AdExchanger

TV programmers are pushing for more ad spend to reach the rapidly growing Hispanic audience, leveraging platforms like Telemundo and focusing on targeting multicultural Gen Z viewers. [ more ]
App Developer Magazine
1 month ago
Marketing

ATT user opt in insights from AppsFlyer| App Developer Magazine

The implementation of Apple's App Tracking Transparency (ATT) has led to increased user opt-in rates, developer adoption of ATT prompts, surge in ad spend on iOS, and significant growth in non-organic app installs. [ more ]
Digiday
1 month ago
Marketing

X's latest brand safety snafu keeps advertisers at bay

Advertisers are unconvinced of platform safety despite efforts, facing issues like erroneous data and leadership controversies. [ more ]
MarTech
1 month ago
Marketing

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time. [ more ]
Digiday
1 month ago
Marketing

Retail media's evolution: How retailers are finding a way to break in and stand out

Retail media is booming, set to surpass traditional TV, offering valuable first-party data to marketers.
Retailers face challenges but can't ignore the opportunity to capture ad spend through retail media networks. [ more ]
Digiday
2 months ago
Media industry

News podcasts and ad buyers have yet to see a presidential election year ad spend bump

News podcasts are experiencing declining or flat ad revenue compared to previous election years. Advertisers are increasingly avoiding news content due to brand suitability concerns and political polarization. [ more ]
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Glamour
5 months ago
Marketing

I Used to Love TikTok, But in 2024 It Just Feels Cringe

A platform that used to be entertaining is now just seemingly overflowing with clout chasers.Will it keep our attention in the new year?
Digiday
5 months ago
Marketing

A look at holding company 2024 ad spending forecasts

2024 will be a major year for advertising due to the U.S. presidential election boosting political spending
Digital, CTV, and retail media are expected to be key drivers of ad spend growth in 2024 [ more ]
AdExchanger
5 months ago
Marketing tech

The Big Story: Programmatic Fog | AdExchanger

25% of the programmatic ad market is considered waste
Retail media and streaming are on the rise while linear TV is declining [ more ]
MarTech
5 months ago
Marketing tech

ANA study finds 25% of programmatic ad dollars are wasted | MarTech

$22 billion of programmatic ad spend is wasteful or unproductive
Only $0.36 of every dollar spent reaches a consumer [ more ]
AdExchanger
6 months ago
Marketing

All Marketers Want For Christmas Is ... Performance | AdExchanger

Consumers spent $76.8 billion on early holiday shopping this year, $4.3 billion more than last year.
19% of consumers shop for holiday gifts year-round, a figure predicted to increase to 30% by 2026.
Marketers are shifting their ad spend to channels like YouTube and focusing on core services like curbside pickup. [ more ]
AdExchanger
6 months ago
Marketing

Retail Advertisers Battle Ad Platforms Obsessed With Discounts | AdExchanger

Holiday shopping trends include markdowns, huge discounts, and major sales deals.
Retailers like Target and The Trade Desk are experiencing a pullback in ad spend due to low discretionary spending and tightening belts in certain categories.
Ad platforms like Google and Walmart are putting pressure on advertisers to promote deals this holiday season. [ more ]
Digiday
6 months ago
Marketing

Thrive Market's CMO Amina Pasha credits marketing on TikTok for membership surge

Thrive Market has increased its ad spend on TikTok by over 250% this year compared to last year.
The majority of Thrive Market's ad spend goes into Meta, TikTok, and search, with explosive growth seen on Meta and TikTok. [ more ]
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